Our Impact

Two lions, one tawny and one white, drink water side by side at the edge of a pond, their reflections vivid against the green-producing scene. A Wild Footage AI FREE logo with a paw print covers part of the image.

The Authenticity Seal

Generative AI is posing a profound challenge to wildlife and natural history filmmakers. The Authenticity Seal represents a critical industry response to this technological development: This certification framework ensures that wildlife and natural history productions maintain the highest standards of genuineness.

Impact Storytelling

Our feature documentaries aim to inspire, but also to change mindsets in a positive and lasting way. Using science-based impact campaigns built around several of our features, including “The Ivory Game” and “Sea of Shadows”, we have helped to achieve meaningful social, political, and environmental change.

Two divers are underwater, one with a camera capturing a large sunfish in its natural habitat. The ocean is clear and blue, producing a mesmerizing play of sunlight filtering down. The sunfish is near the surface, displaying its distinct shape and size against the serene backdrop.
A grid image showcases icons and photos embodying the 17 UN Sustainable Development Goals, such as poverty eradication, education, gender equality, and green producing initiatives like clean water and climate action. The logo and goals list reside at the bottom right.

Climate and Sustainability Initiatives

We at Terra Mater Studios truly believe that we need to take responsibility for our planet. This applies not just to the decisions we take as individuals, but to every aspect of our business. By Working with certified green consultants, integrating the UN Sustainable Development Goals and scientifically evaluated emission reduction targets into our strategy, we maintain a constant awareness of our impact on the planet.

Green Producing

As a major part of our business, green producing is key to lowering our emissions and reducing our impact on the environment. Reducing emissions from our productions is an important part of our sustainability approach. In collaboration with certified experts, we developed green guidelines, which have been applied to our productions since 2022. We have also been measuring and calculating production-related greenhouse gas emissions since 2022. Several productions have been certified under the Austrian Ecolabel (UZ 76), which sets defined environmental requirements for sustainable event and media productions.

Illustration of two white hands cupping a circle containing a scenic, green-producing landscape. Inside the circle, a person with a camera stands in a field with mountains, trees, and a house in the background. The background outside the circle is teal.
Illustration of Earth at the center, encircled by icons of bicycles, frogs, houses, and recycling symbols. The design is in green on a light green background, emphasizing themes of eco-friendly living and green producing for environmental sustainability.

Green Guidelines

In addition to our green production criteria, we have developed green guidelines that support resource efficiency and waste reduction across our productions. These guidelines cover areas such as energy use, including the sourcing of renewable electricity where available, the reduction of disposable battery use, and considerations for travel, accommodation, and catering. We also promote the careful use of materials and resources, seek to prevent pollution, and encourage reuse and repair where feasible